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    • April 2017
    Percentages: The Great Equalizer
    Andrew Hoover
    • May 28, 2020

    Percentages: The Great Equalizer

    Being Profit First Professionals, we deal with percentages a lot. Our allocations into the profit account, tax account, opex account, and others are all done based on percentages. Although it seems mundane, this is a very important distinction. It prevents us from allocating based on feelings. It doesn’t matter how much you make, your profit account always gets 2%, or 5%, or whatever it may be. This applies to all of our clients. If we instead did it by income amount, we woul
    Are Meetings a Waste of Your Time?
    Andrew Hoover
    • May 26, 2020

    Are Meetings a Waste of Your Time?

    I don’t think any of us really like meetings. Half the time, it doesn’t feel like anything gets done, and everyone is just talking into the wind. If that’s how you feel, why do you still have them? You understand that there is value here, otherwise you would have cut it out like the rest of your unnecessary expenses. Meetings are important for your practice, but they don’t need to be a waste. Ask yourself why you still do meetings at all. Hopefully, your answer is something a
    Optimizing your Marketing Budget
    Andrew Hoover
    • May 14, 2020

    Optimizing your Marketing Budget

    Are you dumping money into marketing only to get little or no returns? Why do you think that is? When you do marketing, you should be targeting areas that have the best return on investment. For example, video game advertisements have been most successful with Youtube, and least successful with websites. What’s the dental industry’s best platform? I don’t know what platform your audience is on, but I do know a great way to find out: ask your patients how they found you. That’
    Auto-Payments:The Silent Killer
    Andrew Hoover
    • May 11, 2020

    Auto-Payments:The Silent Killer

    Auto-Payments are really convenient; you sign up for something, then forget about it. Unless of course you’re the bookkeeper and you’re wondering where all the money is going. Auto-payments can be sucking your business dry without you ever realizing it. One of the first things we do when we sign on new clients is check any subscriptions that they may have that they don’t use. You may have been through this process with us already. However, just because we’ve already done it,
    BLBK golden 20th anniversary sticker
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