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Andrew Hoover - Marketing


Yes, I am Connie's son. I grew up watching my mom work on this business from the bottom up. Now it's my job to work on the business and ensure that we can keep growing while maintaining our identity as a small business.

I was originally a humanities major in college, but I fell in love with communication and marketing junior year, and planned from then on to be a marketing professional. Now I can help people understand what we do, and offer stability for our clients.

When I'm not working, I'm watching educational youtube videos, listening to music, running, or playing video games.


Bottom Line Bookkeeping Solutions started in 1999 when a co-worker came to Connie complaining about QuickBooks. 


She immediately realized that the problem wasn't Quickbooks, it was a lack of understanding of general bookkeeping principals. Connie cleaned up double posted deposits, billable items that were being sold as an expense rather than revenue, and other items that were entered incorrectly. Then, she helped him develop a smooth process that he understood well.  As she assisted him, she realized that he was not the only person who needed this help.  Connie decided to start a company where she could help entrepreneurs understand and use Quickbooks, and now, as Profit First bookkeepers, BLBK Solutions can also help to drive profitability in their businesses.


This coworker, her first client, is now Connie's husband. "We have one, very clear rule in our house . . . he leaves the bookkeeping to me. Especially since, his books from 1999 are still the worst I've ever encountered!"

Abby and Rose

Abby and Rose are the loyal BLBK mascots. Both are purebred English Labrador Retrievers. They love Connie, Andrew, and Heather very much.

Rose is clearly the smarter of the two. She understands that it's hard to do your books, and gets especially cranky when it doesn't work out. Abby, on the other hand, is just happy to be here.

In charge of comic relief and occasional shredding.

Cute Yellow Labradors
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Connie Jacox - Founder / CEO


I was born to be a bookkeeper, when I started babysitting, I kept a handwritten ledger of the income/expenses of this first business.  I started BLBK Solutions (originally Bottom Line Bookkeeping Solutions) in 2000 in order to have more control of my time so that I could raise my then 2-year-old son. He is now BLBK Solutions Marketing Director!


When I’m not bean counting, I enjoy reading, kayaking, and playing with my dogs.

Heather Ferdon - Bookkeeper


I believe that everything has a “place” both personal and business. By being a bookkeeper, I can make sure the books are completed efficiently while still maintaining good
communication with clients. This is especially important to me.


Bookkeeping has been apart of my life since my sophomore year in high school. I took accounting classes that eventually landed me my first job as a bookkeeper at the age of 16. I grew to love the
profession because being an efficient bookkeeper and making sure everything has a “place” is vital to me.


The fact that I can work from my “she shed’ home office and be there for all my kid’s activities is huge to me. When I am not in the office you can catch me, my husband, and two little boys camping, taking our two rescue pups to the river, or adding more bird feeders to my bird island!

Heather Ferdon, BLBK bookkeeper