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July 2, 2020

         Even though Covid is slowing down, the recession can feel like the end of your practice. You don’t have to resort to selling your practice though.

         Here’s what should be happening. If you’ve been following the profit f...

June 19, 2020

         Have you checked your Accounts Receivable lately? You should, especially during a recession.

         To be clear, Accounts Receivable refers to what PATIENTS owe YOU. If you want profit, you MUST know what your patients owe,...

June 9, 2020

         The sunk cost fallacy is when you dump a lot of money into a failing program in hopes that it’ll get better. The fallacy is thinking that just because your investing in it, it’ll pay off eventually. If this sounds familiar, you might be in financial hot water....

May 28, 2020

          Being Profit First Professionals, we deal with percentages a lot. Our allocations into the profit account, tax account, opex account, and others are all done based on percentages. Although it seems mundane, this is a very important distinction. It prevents us...

May 26, 2020

          I don’t think any of us really like meetings. Half the time, it doesn’t feel like anything gets done, and everyone is just talking into the wind. If that’s how you feel, why do you still have them? You understand that there is value here, otherwise you would...

May 14, 2020

Are you dumping money into marketing only to get little or no returns?

Why do you think that is?

When you do marketing, you should be targeting areas that have the best return on investment. For example, video game advertisements have been most successful with Youtube,...

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